Project Case Study: Flonase x Bridgerton Campaign

Project Overview Flonase and Shondaland launched a campaign celebrating the Regency world of Bridgerton while highlighting allergy relief — blending high-concept creative with pop culture appeal. The campaign centered on product placement, immersive visuals, and audience engagement around the theme of “The Talk of the Ton.” Delivered significant media buzz and brand visibility across digital and entertainment channels

My Role
Executive Assistant to the Co-President & CMO at Shondaland
While my title was executive assistant, I played a hands-on role in supporting the execution of this nationally recognized partnership campaign. My contributions included:
- Coordinating internal timelines, deadlines, and campaign milestones
- Managing creative asset review cycles and ensuring smooth stakeholder communication
- Organizing product placement logistics and cross-team collaboration
- Tracking and synthesizing feedback across brand, agency, and Shondaland teams

Results:
- Winner – Shorty Awards: Pharma & Healthcare, Audience Honor
- Silver – Clio Health: Partnerships & Collaborations
- Bronze – Clio Health: Branded Entertainment & Content

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